Sony disclosed Twitter Vaio sales of over £1 million
Dell (DELL) generated tremendous buzz late last year in pulling off a Twitter first: selling $6.5 million-worth of PCs, software, and accessories via its corporate Twitter feed. Could other companies “pull off a Dell,” the experts wondered, using the microblogging platform to keep customers informed and to get them to buy stuff?
Sony’s European division wanted to find out. Recently, Sony Europe’s PR team went to the Sony Style group with a sales offer that it could share with its 1,600 Twitter followers: an offer to custom-build your own Sony Vaio laptop and get 10 percent knocked off from the final sale price. “It was incredibly successful,” says Nick Sharples, director of corporate communications for Sony Europe.
Read more at www.thebigmoney.com

