Social media adoption by small businesses has doubled from 12 percent to 24 percent in the last year.
Small business owners use social media to attract new customers:
75% surveyed have a company page on a social networking site
61% use social media for identifying and attracting new customers
57% have built a network through a site like LinkedIn
Also from the report, the SBSI found that nearly one out of five small business owners are actively using social media in their business. Small businesses are increasingly investing in social media applications, including blogs, Facebook® and LinkedIn® profiles. The biggest expectation small business owners have from social media is expanding external marketing and engagement, including identifying and attracting new customers, building brand awareness and staying engaged with customers. Sixty-one percent of the respondents indicated that they use social media to identify and attract new customers. Listen to a podcast on how small businesses are leveraging social media for customer engagement at http://bit.ly/JayEhret
Read more at growsmartbusiness.com





