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Shashi Bellamkonda - Thoughts and Learning

Things I Amplify from the web

Social media adoption by small businesses has doubled from 12 percent to 24 percent in the last year.

Amplifyd from growsmartbusiness.com
Small business owners use social media to attract new customers:
  • 75% surveyed have a company page on a social networking site
  • 61% use social media for identifying and attracting new customers
  • 57% have built a network through a site like LinkedIn
  • Also from the report, the SBSI found that nearly one out of five small business owners are actively using social media in their business. Small businesses are increasingly investing in social media applications, including blogs, Facebook® and LinkedIn® profiles. The biggest expectation small business owners have from social media is expanding external marketing and engagement, including identifying and attracting new customers, building brand awareness and staying engaged with customers.  Sixty-one percent of the respondents indicated that they use social media to identify and attract new customers. Listen to a podcast on how small businesses are leveraging social media for customer engagement at http://bit.ly/JayEhret

    Read more at growsmartbusiness.com
     

    The Navigator: When travel companies sue their customers @elliottdotorg

    Unbelievable.thanks to Christopher Elliott for writing this and if you want to kiw the name of the travel agency read http://www.elliott.org/blog/palm-coast-travel-sues-a-customer-and-me/

    Now Palm Coast Travel has sued one of its customers, Peter Lay, and me, alleging among other things that I defamed the company when I reported the story. Here’s the full te... read more

    Amplifyd from www.washingtonpost.com

    A Florida-based travel agency had sued me for reporting about its legal troubles on my blog. (I won’t name the agency, because I think part of the reason it filed a complaint was because it craves publicity. Denied.) Next to my name on the suit, I recognized the name of one of the agency’s clients.

    Yes, the company was taking one of its own customers to court.

    Apparently he had made some comments online that the agency didn’t like.

    The episode left me wondering whether travel companies are becoming more litigious and whether travelers can do anything to avoid a visit from someone like Carissa. The answers are yes and yes.

    Read more at www.washingtonpost.com
     

    List of Corporate Social Media Strategists, Corporate Community Managers in 2010

    I hope you folks are following Jeremiah Owyang @jowyang. This is the most comprehensive list that I have seen, you read the original post and print it and take it to your boss if your company is not in this list

    Amplifyd from www.web-strategist.com

    [Connecting with customers using social technologies is deceptively challenging, as most outsiders don't recognize the leadership to change internal cultural. Now, in public, let's recognize those who are paving the way]

    Read more at www.web-strategist.com
     

    WSj : Banks scramble to save $50 billion in revenue wiped out by new rules

    Look for the nearest credit union and give these banks that are planning these charges a wide berth and watch your mail very closely
    a processing fees for printed statements
    liminate free checking completely
    raise fees on safe-deposit boxes
    charge customers more for issuing a stop-payment on a check.

    Amplifyd from online.wsj.com

    So far, the changes are mostly concentrated in checking accounts and credit cards. In addition to attaching new fees to old products, banks are introducing new types of accounts that they hope will reel in new customers and reduce their funding costs.

    For plastic, the new rules go into effect in February as part of the Credit Card Act of 2009. The rules will limit some interest-rate increases, require more disclosure to customers and prohibit banks from raising interest rates on current balances unless a customer is at least 60 days behind in a payment.

    The nation’s banks will be bombarding customers with new fees and products in 2010 as they try to replace more than $50 billion in revenue wiped out by new rules that clamp down on certain business practices.

    Read more at online.wsj.com