Social media effective for enhancing existing relationships & reaching new supporters @askdebra
A comparison between small business and non-profits with an analysis
Social media IS effective for nonprofits and small businesses
Both data sets tell us the exact same thing: that social media is actually perceived by those doing it to work! In particular, the top benefits are seen as reaching new audiences and enhancing existing customer/audience relationships.
Most organizations feel that most social media channels are effective for enhancing existing relationships and reaching new supporters. The least effective platforms are MySpace and Linkedin. Blogs, video-sharing, Twitter, and Facebook are felt to be the most effective tools. The surprise to me is that video-sharing is perceived as highly effective for enhancing relationships.Read more at www.communityorganizer20.com




