Guy Kawasaki is just like any other Hawaiian-born, hockey-playing, trendsetting, jet-hopping corporate evangelist, entrepreneur, author, columnist, blogger, venture capitalist, new media creator next door. He says success starts with a proper mantra.

“Almost every entrepreneur begins by creating a mission statement. Wrong,” the brash 55-year-old Silicon Valley veteran tells SUCCESS. “Mission statements are too broad and boring. No matter what kind of organization you are starting, what you first need to do is develop a mantra. Keep it two to four words max. You may never have to write your mantra down, publish it in your annual report or print it on posters. Indeed, if you do have to enforce your mantra in these ways, it’s not the right mantra.” Read more at www.successmagazine.com

Restaurant visits declined across all segments and in all four quarters of 2009, resulting in a total-year decline of 3% versus year-end 2008, according to The NPD Group. In addition, NPD estimates that consumer spending in restaurants declined 1.2% last year — the first decline recorded in such spending since the market research firm began tracking the foodservice industry in 1976. The sales decline reflected both the weak traffic and only modest growth in check size. Among commercial restaurant segments, traffic declined last year by 3% for QSR’s, 5% for midscale formats, 4% for casual dining formats and 13% for fine dining/upscale hotel restaurants. Read more at www.mediapost.com

The truth is, as much as I’ve enjoyed it, blogging has become increasingly impossible to do the way I want to as Fog Creek has become a larger company. We now have 32 employees and at least six substantial product lines. We have so many customers that I can’t always write freely without inadvertently insulting one of them. And my daily duties now take so much time that it has become a major effort to post something thoughtful even once or twice a month.

The best evidence also suggests that there are many other effective ways to market Fog Creek’s products — and that our historical overreliance on blogging as a marketing channel has meant that we’ve ignored them. I realize now that blogging made me, and Fog Creek, a big fish in a very small pond. As a result, we have the undisputed No. 1 product among the 5 percent to 10 percent of programmers who regularly read blogs about programming. Meanwhile, we’re almost unknown in every other demographic. Read more at www.inc.com

This is big news; the “bible” for sorting the healthy from the sick is getting re-written. One huge change proposed for DSM-5 is in how we think about addiction. The “Substance-Related Disorders” workgroup is recommending replacing “Substance-Abuse” and “Substance-Dependence” with what they call “Addiction and Related Disorders.” One reason for this change is to open the door to a wide range of possible “behavioral addictions:”

Let’s be clear that when they say “non-substance addictions” they mean behavior. In other words, according to the DSM of the future you can become addicted to what you do, having a substance be part of addiction will no longer be required; we’ll literally be getting drunk on love. Read more at www.psychologytoday.com

In total, the economy shed 36,000 jobs in February, the Labor Department reported, compared with 26,000 jobs in January, and the jobless rate held steady at 9.7 percent. Economists said the losses may have been affected somewhat by a series of winter storms in mid-February which shut down much of the East Coast, but the Labor Department said the effect of the weather could not be quantified. The job losses reported Friday were less that the consensus estimate of a 68,000 decline for February. Read more at www.nytimes.com